How PrettyLittleThing Created an Inspired Customer Experience and Increased Conversion by 130%

"We looked at a number of image search services, but only Syte had the image recognition accuracy we expected. We would like to further utilize this advanced technology for the realization of unified commerce."

"At Castorama and Brico Dépôt, we are the first in France as a DIY retail company to offer this visual recognition solution. With the implementation of Syte, we are giving additional use value to our website for an enriched customer experience and a discovery of the product offer fully fitting with their needs."

"As soon as we partnered with Syte, we received immediate positive feedback from customers about the unique and innovative features on our website. They engage with the site much more and are able to find products in a natural way”

“We have seen that visitors who engage with ‘View Similar’ on the PDP have a conversion rate over 100% higher than those who do not and the AOV is 12% higher. Lastly, pages per session are over 135% higher.

“Combining textual search and visual search, the conversion is 8x more. Therefore, the two kinds of search are not cannibalizing each other. Instead, they’re complementing each other.”

“Now you can take a photo of something and visual analysis can search and show you similar garments. That kind of intellectual property doesn’t come from SAP, but a startup — Syte — and now there’s tons of interest from customers.

“Syte’s performance ended up being 4 to 6 times better than competition, especially when it came to real world and Instagram benchmarks.”

“Our partnership with Syte allowed us to offer much more than any other interior design platform in Poland by introducing image search and recommendations on every product page. Now shoppers only need to show us what they’re looking for and Syte will do the rest.”