Building Long-Term Brand Affinity Using Syte’s Product Discovery Platform

Higher CVR*

701%

Higher ARPU*

Jamar, a leading LATAM furniture and home decor retailer, has been in operation since 1951, with online and offline presence across 23 brick-and-mortar stores in Colombia and seven shops in Panama. Jamar is driven by creating a cohesive omnichannel experience and providing customers with a balanced trifecta of design, quality, and accessibility. As an innovative company, Jamar sought to optimize its online customer experience (CX) and provide added value to its international shoppers by adding visual AI technology.

*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

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THE CHALLENGE

Amplifying Online Product Discovery

Jamar’s challenge was two-fold across its internal and external operations. The home decor retailer was searching for a solution to support its customer service representatives in easily finding and recommending similar products to shoppers, particularly when items were out-of-stock (OOS). Jamar wanted to remain a step ahead of the competition by improving the customer journey and boosting conversion (CVR), cross-sells, and upsells. Facilitating product search and discovery for customers on the front end was also a key objective for Jamar. The home decor retailer aimed to boost its online merchandising efforts and connect consumers with the right products to encourage shopping for their entire home, not only a single piece of furniture or other home decor item.

THE SOLUTION

Customers Love Seeing Similar Items

Syte’s Image Search and Discovery Button was deployed on Jamar’s desktop and mobile interfaces. Recommendation Carousels, including Shop Similar and Shop the Room, provided inspiration and ideas for buyers to shop an entire ambiance. It also enabled Jamar employees to help users find alternatives for out-of-stock (OOS) items, as well as similar products. Syte’s advanced personalization technology on product listing pages (PLPs) and product detail pages (PDPs) encouraged buyers to upload their photos and find similar items to browse and shop. Syte’s advanced personalization integration ensured that consumers were served with relevant product recommendations based on cumulative session history.

“In the world of eCommerce, which is rife with patterns, colors, and styles, we build collections and love to inspire customers. Syte has amplified our eCommerce merchandising efforts and empowered our customer service representatives and shoppers to find exactly what they’re looking for in a fraction of the time. Syte helps us encourage our shoppers to go beyond their initial ideas and shop for the entire room.”

— Sebastian Hernandez Tobon, Director of eCommerce at Jamar