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Privacy Policy

In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Syte Visual Conception ltd. (together, “Syte” “we”, “our” or “us”) use, collect and store personal data we collect or receive from or about you (“you”) such as in the following use cases:

  • When you browse or visit our website, www.syte.ai (“Website”);
  • When you make use of, or interact with, our Website
    1. When you request to test our products or a product demo
    2. When you request a quote
    3. When you take out quiz
    4. When you contact us
    5. When you subscribe to our distribution list(s) / newsletter(s) / blog(s)
    6. When we process your job application
  • When you make use of, or interact with, Syte application programming interface, and/or any other software application that we license (each individually, and collectively, the “Application”)
  • When you create an account and when you log in to the Application
  • When you attend a marketing event and provide us with your personal data
  • When you exchange business cards with us
  • When we acquire your personal data from third-party sources (such as lead-generation companies)
  • When we use the personal data of our customers (e.g. contact details)
  • When we use the personal data of our service providers (e.g. contact details)
  • When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn)

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. “Personal data” or “personal information” means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant for GDPR-protected individuals.

Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents:

  1. What information we collect, why we collect it, and how it is used
  2. How we protect and retain your personal data
  3. How we share your personal data
  4. Additional information regarding transfers of personal data
  5. Your privacy rights
  6. Use by children
  7. Interaction with third party products
  8. Log files
  9. Analytic tools
  10. Specific provisions applicable under California privacy law
  11. How to contact us

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy.  If we implement significant changes to the use of your personal data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

  1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED

Specific personal data we collect

 

Why is the personal data collected and for what purposes?

Legal basis (GDPR only, if applicable)

 

Third parties with whom we share your personal data Retention period Consequences of not providing the personal data
When you browse or visit our Website

Cookies, analytic tools and log files

 

For more information, please read our cookies policy https://www.syte.ai/privacy/cookies

●      To improve our Website

●      To enhance your user experience

●      To be able to offer you relevant content

 

●      Legitimate interest (e.g. essential cookies)

●      Consent

please see our cookies policy for the details: https://www.syte.ai/privacy/cookies

For more information, please read our cookies policy https://www.syte.ai/privacy/cookies

 

Certain Website features may not be available

 

Read more about the purposes of each cookie here https://www.syte.ai/privacy/cookies

When you make use of, or interact with, our Website
When you request to test our products or a product demo

●      First name

●      Last name

●      Email

●      Company name

●      Phone number

 

●      To enable you to test our product

●      To provide you with a product deTo

●      To send you marketing communications

 

●      Legitimate interest (e.g. to provide you with a test or demo of our product)

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

●      consent (for marketing)

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot enable you to test our products

●      Cannot provide you with a product demo

 

When you request a quote

●      First name

●      Last name

●      Email

●      Company name

●      Phone number

 

●      To send you a quote

●      To send you marketing communications

 

●      Legitimate interest (e.g. to provide you with a quote)

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

●      Legitimate interest (e.g. marketing)

●      Consent

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot send you a quote

●      Cannot send you marketing communications

When you take our quiz

●      First name

●      Last name

●      Email address

 

 

●      To provide you with the results of the Quiz

●      To send you marketing communications

●      Legitimate interest (e.g. to provide you with quiz results)

 

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot send you a quote

●      Cannot send you marketing communications

When you contact us

●      First name

●      Last name

●      Email

●      Company name

●      Phone number

●      Any other data you wish to provide us

●      To provide you with the results of the Quiz

●      To send you marketing communications

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

●      Legitimate interest (e.g. respond to a query sent by you)

●      Consent

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot provide you with the quiz result

●      Cannot send you marketing communications

When you subscribe to our distribution list(s) / newsletter(s) / blog(s)

●      Email address

 

 

●      To add you to our distribution / mailing list

●      To send you marketing communications

●      To send you blog posts / newsletters

●      To send you updates

●      Consent

●      Legitimate interest (e.g., to send you more information about Syte)

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot add you to our distribution / mailing list

●      Cannot send you blog posts / newsletters

●      Cannot send you updates

When we process your job application

●      First name

●      Last name

●      Email address

●      CV / résumé / cover letter

●      Any other information that you decide to provide/supply us

●      To assess you as a candidate

●      To analyze your application

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

●      Legitimate interest (e.g. to assess you as a candidate)

3rd parties for the following purposes:

 

Mensch – HR management tool

Comeet – Applicant tracking system

HelloSign – to electronically sign documents

Zoom – to conduct interviews

Gong – to conduct and record interviews

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot assess you as a candidate

●      Cannot analyze your application

When you make use of, or interact with the Application

●      End user images (images that are uploaded by the user)

●      Catalog images (provided by Syte customers as part of their products catalog (“feed”))

●      User IP addresses (we do not keep IP addresses in our databases. We do extract information such as country, and city.

●      Email

●      Virtual ID (Cookie)

●      actions made in customer site/application. such as clicking a product and adding to cart.

 

●      Syte is providing retailers with tools to boost user experience. So we allow photos to be uploaded, we record country/city, and we record user journey. All this to make sure that you, the end user is getting the best possible experience: Results per images you have an interest in, results that are local, and per your/similar customers general taste.

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

●      Legitimate interest (e.g. to optimize / customize user experience)

●      Consent.

 

3rd parties for the following purposes:

 

●      Azure – our cloud provider

●      Snowflake – long term storage of anonymized events.

We automatically delete end user images after 3 months. During this time the images are only accessible to authorised personnel (and to you for one hour using a link created for you as the image uploader). We keep the images so that in case we find areas where our service is lacking we can use these images to add them to our training set.

 

End user images that are added to our training set undergo an anonymization process where we automatically identify faces and obscure the image on that area so that it is no longer identifiable, thus rendering the image as non-personal information.

 

Catalog images we are provided with by our partners may be kept indefinitely as part of our training set.

●      Cannot optimize and/or customize user experience.
When you create an account and when you log into the App

●      Username

●      Password

 

●      To be able to create an account

●      To be able to log in

●      To be able to enjoy features available to registered users only

Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

Legitimate interest (e.g. to create your account and allow you to login).

3rd parties for the following purposes:

 

●      Azure – our cloud provider

●      Snowflake – long term storage of anonymized events.

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

●      You cannot create an account.

●      You cannot log in.

●      You cannot enjoy features available to registered users only.

When you attend a marketing event and provide us with your personal data

●      First name

●      Last name

●      Email address

●      Company name

●      Job title

●      Phone number

●      Any other information that you would provide us

●      To establish a business connection

●      To send you marketing communications

●      Legitimate interest (e.g., to establish a business connection)

●      Consent

 

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot establish a business connection

●      Cannot send you marketing communications

When you exchange business cards with us

●      First name

●      Last name

●      Email address

●      Company name

●      Job title

●      Phone number

●      Any other information that you would provide us

●      To establish a business connection

●      To send you marketing communications

●      Legitimate interest (e.g., to establish a business connection)

●      Consent

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot establish a business connection

●      Cannot send you marketing communications

When we acquire your personal data from third-party sources (such as lead-generation companies)

●      First name

●      Last name

●      Email address

●      Phone number

●      To send you information about our products, services or offerings

●      To establish a business relationship

●      Legitimate interest (e.g., to establish a business connection)

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

Outreach – for tracking interactions with you

 

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

[TBC]
When we use the personal data of our customers

●      Full name

●      Email address

●      Phone number

●      Company name and details

●      Payment information

●      Any other information that you decide to to provide/supply us

 

●      To provide our products and services

●      To perform the applicable agreement

●      To communicate with our customers/clients

 

●      Processing is necessary for the performance of a contract to which our customer is a party.

●      Compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.).

3rd parties for the following purposes:

 

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

Gong – for recording calls and managing our sale process

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

●      Cannot provide our products and services

●      Cannot perform the applicable agreement

●      Cannot communicate with our customers/clients

 

When we use the personal data of our service providers (e.g. contact details) 

●      First name

●      Last name

●      Email address

●      Phone number

●      Company name

●      Any other information that you decide to provide/supply us

●      To contact our service providers

●      To perform the applicable agreement

●      Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

●      Legitimate interest (e.g. perform the contract, send contract-related communications)

3rd parties for the following purposes:

 

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

 

●      Cannot contact our service providers

●      Cannot perform the applicable agreement

When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn)

●      First name

●      Last name

●      Email address

●      Social media channel

●      Any other data you decide to provide/supply

 

●      To respond to your requests in our social media channels

●      To send you marketing communications

 

 

●      Legitimate interest (e.g. respond to your requests in our social media channels, or marketing)

●      Consent

3rd parties for the following purposes:

Marketo – for managing the forms and interactions

SalesForce – for tracking interactions with you

Outreach – for tracking interactions with you

 

Until we no longer need the information and proactively delete it or you send a valid deletion request.

Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

●      Cannot respond your request in our social media channels

Finally, please note that some of the abovementioned personal data will be used for fraud detection and prevention, and for security purposes. The abovementioned personal data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize your personal data. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

  1. HOW WE PROTECT AND RETAIN YOUR INFORMATION
  • Security. We have implemented appropriate technical, organizational and security measures designed to protect your personal data. For example, the link to present images you upload as an end-user is known only to you or the customer on whose site our technology is embedded (the controller of your data). This link will be invalid within one hour from your upload. Some of our steps to ensure security are:
  1. End-to-end encryption of communication
  2. Data at rest is encrypted (for example the image stored)
  3. We employ external audit to help review our work
  4. We only allow access to personal data to those who need access to perform their work.
  5. We maintain a list of these people and specify the reason each of them requires such access.

However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

  • Retention of your personal data. In addition to the retention periods mentioned above, in some circumstances we may store your personal data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your personal data or dealings. We have an internal data retention policy to ensure that we do not retain your personal data perpetually. Regarding retention of cookies, you can read more in our cookie policy.
  1. HOW WE SHARE YOUR PERSONAL DATA

In addition to the recipients described above, we may share your personal data as follows:

  • To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
  • If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your personal data to such third party (whether actual or potential) in connection with the foregoing events;
  • In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal data in connection with the foregoing events; and/or
  • Where you have provided your consent to us sharing or transferring your personal data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).
  1. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL DATA
  • Storage: our infrastructure is hosted in Azure, and we store images in Azure – West Europe (Netherlands) and in AWS europe (mostly Frankfurt).
  • Internal transfers: Transfers within the Syte group will be covered by an internal processing agreement entered into by members of the Syte group (an intra-group agreement) which contractually obliges each member to ensure that personal data receives an adequate and consistent level of protection wherever it is transferred to.
  • External transfers: Where we transfer your personal data outside of EU/EEA (for example to third parties who provide us with services), we will obtain contractual commitments from them to protect your personal data. Some of these assurances are well recognized certification schemes like the EU – US Privacy Shield for the protection of Personal Data transferred from within the EU to the United States.
  1. YOUR PRIVACY RIGHTS. HOW TO DELETE YOUR ACCOUNT
  • Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):
  • You have a right to access personal data held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
  • You have the right to request that we rectify any personal data we hold that is inaccurate or misleading;
  • You have the right to request the erasure/deletion of your personal data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your personal data, for example for the establishment, exercise or defense of legal claims;
  • You have the right to object, to or to request restriction, of the processing;
  • You have the right to data portability. This means that you may have the right to receive your personal data in a structured, commonly used and machine-readable format, and that you have the right to transmit that data to another controller;
  • You have the right to object to profiling;
  • You have the right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations. Also, please note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;
  • You also have a right to request certain details of the basis on which your personal data is transferred outside the European Economic Area, but data transfer agreements and/or other details may need to be partially redacted for reasons of commercial confidentiality;
  • You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place or work or place of alleged infringement) at any time or before the relevant institutions in your place of residence. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution.

You can exercise your rights by contacting us at [email protected]. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

  • Deleting your account: Should you ever decide to delete your account, you may do so by emailing [email protected].If you terminate your account, any association between your account and personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.
  1. USE BY CHILDREN

We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any personal data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide personal data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at [email protected]

INTERACTION WITH THIRD PARTY PRODUCTS

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

  1. LOG FILES

We use log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

  1. ANALYTIC TOOLS
  • Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personal information. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://www.google.com/analytics/terms/us.html/, and the Google Privacy Policy, available at https://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at https://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

We reserve the right to remove or add new analytic tools.

  1. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW
    • California Privacy Rights: California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected]. Please note that we will respond to one request per customer each year, unless otherwise required by law.
    • Deletion of Content from California Residents: If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or personal information you have publicly posted.  If you wish to remove such content or personal information and you specify which content or personal information you wish to be removed, we will do so in accordance with applicable law.  Please be aware that after removal you may not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or personal information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
  2. CONTACT US

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at [email protected].

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