It All Started
With a Red Dress…

The dress was perfect in every way except one: there was no information on where to buy it. When the search for the red mystery dress on Instagram led to one dead-end after another on every website they tried, Syte’s co-founders understood their frustration was the beginning of an idea that would change the way people shop…

Changing the Face of Retail
With Visual AI

Founded in 2015 as an image search company, Syte has since expanded its product offering to become the first-ever Product Discovery Platform, providing AI-powered visual search, personalization, automated product tagging, marketing tools and even in-store solutions like smart mirrors that bring together the online-and-offline worlds. Now, Syte is proud to power product discovery experiences for more than 100 of the world’s leading brands. With $71 million in funding, 150 employees, and tens of millions of dollars in annual revenue, Syte is redefining the way people find and buy products online.

Awards and Recognition

Syte was chosen as one of the top 15 companies on the rise in Israel in 2021.

Syte was selected as one of CB Insights’ AI 100: The Artificial Intelligence Startups Redefining Industries in 2021.

Syte Shortlisted fr 2019 Drapers Awards for Best Innovation in Fashion Retail

Syte Mentioned in 2 Gartner Hype Cycles in 2019

Vered Levy-Ron

Vered Levy-Ron


Vered is a seasoned executive with extensive business development and general management experience; formerly General Manager and Vice President at Taboola News, Vice President of Business Development at nanotechnology incubator Landa Labs, and CEO of HumanEyes Technologies.

Idan Pinto


Operations and Finance executive with 10 years of experience working with global High Tech companies. As COO and CFO of Syte, I manage Finance, Operations, IT, Security, HR, and office operations.

Dr. Helge Voss

Chief AI Officer

Before bringing his expertise in machine learning and its applications to the private sector, Helge was an experimental physicist at the Max Planck Institute for Nuclear Physics.

Yair Green


Yair is a seasoned entrepreneur, author, and business-oriented software engineering leader. Prior to Syte, Yair built and led technology and engineering groups in top Israeli startups and tech companies, such as Telmap (acquired by Intel), Fiverr, and Matomy Media Group.

Ofer Fryman

Board Advisor

Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo, and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.

Arad Offer

Arad Offer

VP Finance

Arad leads Syte’s Finance Operations. With over a decade of finance and auditing experience in the tech industry, Arad previously built and managed the finance group at Intango and worked as an Audit Senior at Deloitte.

Dvorit Shahaf

Dvorit Shahaf

SVP Marketing

Dvorit is SVP Marketing at Syte, where she oversees efforts to drive growth and increase awareness of Syte’s value for brands. She has extensive experience in B2B and B2B2C organizations and has served as a marketing executive and CMO for both multinational companies and start-ups, including PayPal, Microsoft, TravelersBox, and Rewire

Liron Ganot-Shapira

Liron Ganot-Shapira

SVP Sales

Liron is a global sales leader with experience across industries and regions. Prior to Syte, Liron was SVP Sales at Cyberint, Head of International Sales at Payoneer (NASDAQ: PAYO), and Director of B2B Sales at American Express (NYSE: AXP).

Moran Shimron

VP Product

Moran is a product leader with more than 20 years of experience in the industry, over 12 of which were in product management, mentoring and leadership. She loves everything about product management, from market and user research to defining a strategy, building a roadmap and leading effective product execution and go to market. Prior to Syte, Moran worked on product teams at Dropbox, Kenshoo and a variety of other startups.

Ziv Ambar

SVP Customer Success

Ziv leads Syte’s Customer Success organization, owning the customer relationship, their journey, and their growth with Syte. Ziv has more than 15 years of CS experience at SaaS companies of all sizes, such as Cyota, Sisense, RSA, and EMC.