It All Started
With a Red Dress…

The dress was perfect in every way except one: there was no information on where to buy it. When the search for the red mystery dress on Instagram led to one dead-end after another, Syte’s co-founders understood their frustration was the beginning of an idea that would change the way people shop.

Changing the Face of Retail
With Visual AI

Syte’s founders teamed up with CERN particle physicist Dr. Helge Voss, who would become CTO. Voss’s expertise in machine learning and deep neural networks enabled the nascent founding team to build visual AI algorithms that can identify the most minute product attributes in any image, paving the way for revolutionary advances in product tagging, recommendations, search, and more. And so, Syte’s Product Discovery Platform was born.

Reimagine Product Discovery

Awards and Recognition

Syte was selected as one of CB Insights’ AI 100: The Artificial Intelligence Startups Redefining Industries

Syte Shortlisted fr 2019 Drapers Awards for Best Innovation in Fashion Retail

Syte Mentioned in 2 Gartner Hype Cycles in 2019

Syte Shortlisted for 3 Tech Awards, Including Tech Collaboration of the Year with Boohoo

Ofer Fryman


Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo, and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.

Idan Pinto


Operations and Finance executive with 10 years of experience working with global High Tech companies. As COO and CFO of Syte, I manage Finance, Operations, IT, Security, HR, and office operations.

Dr. Helge Voss


Before bringing his expertise in machine learning and its applications to the private sector, Helge was an experimental physicist at the Max Planck Institute for Nuclear Physics.