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It All Started
With a Red Dress...

Unable to find the perfect red dress she saw on Instagram, Syte CRO and Co-founder Lihi reached a dead end in her shopping journey -- but that moment of frustration was the beginning of an idea that would change the way people shop.

Syte Makes
Shopping Human

We are on a mission to make shopping delightful, seamless, and intuitive. As the digital revolution unfolds around us, Syte is bringing retail into step with consumers’ everyday lives by harnessing the power of visual AI.

Building the World’s Best
Image Recognition Technology

Syte’s founders teamed up with CERN particle physicist Dr. Helge Voss, who would become CTO. Voss’s expertise in machine learning and deep neural networks enabled the nascent founding team to build a visual AI-powered platform that recognizes and recommends similar items with unprecedented accuracy in fractions of a second, and so, Syte was born.

Reimagine Product Discovery

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Awards and Recognition

Syte Shortlisted fr 2019 Drapers Awards for Best Innovation in Fashion Retail

Syte Mentioned in 2 Gartner Hype Cycles in 2019

Syte Shortlisted for 3 Tech Awards, Including Tech Collaboration of the Year with Boohoo

Syte Selected As One of CB Insights’ Biggest Retail Trends

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Meet Our Founders

Ofer Fryman


Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo, and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.

Idan Pinto


Operations and Finance executive with 10 years of experience working with global High Tech companies. As COO and CFO of Syte, I manage Finance, Operations, IT, Security, HR, and office operations.

Dr. Helge Voss


Before bringing his expertise in machine learning and its applications to the private sector, Helge was an experimental physicist at the Max Planck Institute for Nuclear Physics.

Lihi Pinto


With more than 15 years of experience in entrepreneurship, finance, and investment banking, including her role as VP of Private Banking at Bank Leumi (UK), Lihi has led Syte to the top 1% of fastest-growing SaaS companies worldwide.

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