It All Started
With a Red Dress…

The dress was perfect in every way except one: there was no information on where to buy it. When the search for the red mystery dress on Instagram led to one dead-end after another on every website they tried, Syte’s co-founders understood their frustration was the beginning of an idea that would change the way people shop…

Changing the Face of Retail
With Visual AI

Founded in 2015 as an image search company, Syte has since expanded its product offering to become the first-ever Product Discovery Platform, providing visual-AI-powered personalization, searchandising, and even in-store solutions, like smart mirrors that bring together the online-and-offline worlds. Now, Syte is proud to power product discovery experiences for more than 100 of the world’s leading brands. With $71 million in funding, 150 employees, and tens of millions of dollars in annual revenue, Syte is redefining the way people find and buy products online.

Awards and Recognition

Syte was chosen as one of the top 15 companies on the rise in Israel in 2021.

Syte was selected as one of CB Insights’ AI 100: The Artificial Intelligence Startups Redefining Industries in 2021.

Syte Shortlisted fr 2019 Drapers Awards for Best Innovation in Fashion Retail

Syte Mentioned in 2 Gartner Hype Cycles in 2019

Vered Levy-Ron

Vered Levy-Ron


Vered is a seasoned executive with extensive business development and general management experience; formerly General Manager and Vice President at Taboola News, Vice President of Business Development at nanotechnology incubator Landa Labs, and CEO of HumanEyes Technologies.

Idan Pinto


Operations and Finance executive with 10 years of experience working with global High Tech companies. As COO and CFO of Syte, I manage Finance, Operations, IT, Security, HR, and office operations.

Dr. Helge Voss


Before bringing his expertise in machine learning and its applications to the private sector, Helge was an experimental physicist at the Max Planck Institute for Nuclear Physics.

Ofer Fryman

Board Advisor

Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo, and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.