It All Started
With a Red Dress…

The dress was perfect in every way except one: there was no information on where to buy it. When the search for the red mystery dress on Instagram led to one dead-end after another on every website they tried, Syte’s co-founders understood their frustration was the beginning of an idea that would change the way people shop…

Changing the Face of Retail
With Visual AI

Founded in 2015 as an image search company, Syte has since expanded its product offering to become the first-ever Product Discovery Platform, providing AI-powered visual search, personalization, automated product tagging, marketing tools and even in-store solutions like smart mirrors that bring together the online-and-offline worlds. Now, Syte is proud to power product discovery experiences for more than 100 of the world’s leading brands. With $71 million in funding, 150 employees, and tens of millions of dollars in annual revenue, Syte is redefining the way people find and buy products online.

Awards and Recognition

Syte was chosen as one of the top 15 companies on the rise in Israel in 2021.

Syte was selected as one of CB Insights’ AI 100: The Artificial Intelligence Startups Redefining Industries in 2021.

Syte Shortlisted fr 2019 Drapers Awards for Best Innovation in Fashion Retail

Syte Mentioned in 2 Gartner Hype Cycles in 2019

Vered Levy-Ron

Vered Levy-Ron


Vered is a seasoned executive with extensive business development and general management experience; formerly General Manager and Vice President at Taboola News, Vice President of Business Development at nanotechnology incubator Landa Labs, and CEO of HumanEyes Technologies.

Idan Pinto

COO & Co-founder

Operations and Finance executive with 10 years of experience working with global High Tech companies. As COO and CFO of Syte, I manage Finance, Operations, IT, Security, HR, and office operations.

Dr. Helge Voss

Chief AI Officer

Before bringing his expertise in machine learning and its applications to the private sector, Helge was an experimental physicist at the Max Planck Institute for Nuclear Physics.

Yair Green


Yair is a seasoned entrepreneur, author, and business-oriented software engineering leader. Prior to Syte, Yair built and led technology and engineering groups in top Israeli startups and tech companies, such as Telmap (acquired by Intel), Fiverr, and Matomy Media Group.

Liron Ganot-Shapira

Liron Ganot-Shapira


Liron is a global revenue leader with experience across industries and regions. Prior to Syte, Liron was SVP Sales at Cyberint, Head of International Sales at Payoneer (NASDAQ: PAYO), and Director of B2B Sales at American Express (NYSE: AXP).

Arad Offer

Arad Offer

SVP Finance

Arad leads Syte’s Finance Operations. With over a decade of finance and auditing experience in the tech industry, Arad previously built and managed the finance group at Intango and worked as an Audit Senior at Deloitte.