The dress was perfect in every way except one: there was no information on where to buy it. When the search for the red mystery dress on Instagram led to one dead-end after another, Syte’s co-founders understood their frustration was the beginning of an idea that would change the way people shop.
We are on a mission to make shopping delightful, seamless, and intuitive. As the digital revolution unfolds around us, Syte is bringing retail into step with consumers’ everyday lives by harnessing the power of visual AI.
Changing the Face of Retail
With Visual AI
Syte’s founders teamed up with CERN particle physicist Dr. Helge Voss, who would become CTO. Voss’s expertise in machine learning and deep neural networks enabled the nascent founding team to build visual AI algorithms that can identify the most minute product attributes in any image, paving the way for revolutionary advances in product tagging, recommendations, search, and more. And so, Syte’s Product Discovery Platform was born.