Shoulder Bridges Online and Offline Product Discovery Using Syte’s Visual AI

ARPU Uplift*
Higher CVR*
Increase in AOV*

Founded in the 1980s in São Paulo, Shoulder offers timeless fashion and investment pieces for contemporary women. The retailer is known for its casual, day-to-day clothing made for South America’s tropical climate and its colorful way of seeing life. With its online outpost and 70 stores spread throughout Brazil, the retailer is always attentive to innovation and the fine details that go into brick-and-mortar and digital shopping experiences.


*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

shoulder case study

Find out how Syte’s Product Discovery Platform can transform your customer experience.


Connecting Savvy Social Media Shoppers to Items They Love

Shoulder was looking to stay ahead of the competition and cater to its social media-savvy crowd by enabling them to easily search for items on its eCommerce site using saved images. The fashion brand also aimed to streamline how in-store staff connect customers with products they’re searching for by leveraging technology to find similar items through the Shoulder website. Moreover, it was key for Shoulder to inspire shoppers at every turn and help them discover new products on the site  – whether through category pages or product detail pages.


Leading With Visual AI and Product Recommendation Technology

Syte’s Image Search, Shop Similar Recommendation Carousel, Discovery Button, and personalized product recommendations have become essential to Shoulder’s eCommerce strategy. In Brazil, Shoulder is considered the first women’s fashion brand to adopt a visual AI technology to help customers search for similar items, which has given the company a competitive advantage.

The technology especially comes in handy when customers search hard to describe patterns. For example, if a customer uploads a photo of a chevron print skirt, the same print is suggested in recommendation carousels.

“Syte brings innovation to the table in a visual way for our customers. It is an indispensable tool for connecting our shoppers to items they’re looking for both online and offline.”