Syte’s Image Search, Shop Similar Recommendation Carousel, Discovery Button, and personalized product recommendations have become essential to Shoulder’s eCommerce strategy. In Brazil, Shoulder is considered the first women’s fashion brand to adopt a visual AI technology to help customers search for similar items, which has given the company a competitive advantage.
The technology especially comes in handy when customers search hard to describe patterns. For example, if a customer uploads a photo of a chevron print skirt, the same print is suggested in recommendation carousels.