Like many other websites, we use so-called “cookies”. Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website (‘Cookies’).
Necessary cookies are essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
We use features of YouTube Inc. to embed our own YouTube content which is hosted via YouTube on our page. This feature uses third-party cookies from YouTube, which requires your consent. A cookie set by YouTube records whether you give your consent to this processing or not.
We also use features of Hubspot Inc. This cookie is used to distinguish between humans and bots. This is beneficial for the website to generate valid reports about the usage of the website.
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior:
If you consent, our website uses the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and Google DoubleClick. The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
We have integrated the component Google Analytics (with anonymization function) on this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection, and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a Data Subject has come to a website from (so-called referrers), which subpages of the website were accessed, or how often and for which period a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions.
We process your Personal Data based on the consent of the Data Subject by opting in on the cookie banner.
Google Analytics collects the following Personal Data about your use of this website:
Internet information (CCPA Category F)
The IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide further services related to the website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website uses the Analytics feature User ID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
The website only uses Google Analytics if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Settings’, ‘Reject All’, or ‘Accept All Cookies.
Only if you select ‘Accept All Cookies’, Google Analytics will be activated.
You can opt-out of the current session by clicking on this [link].
You can also prevent the storage of cookies generally by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of websites to the fullest extent possible.
In addition, you may generally prevent the collection of the data generated by cookies and related to your use of websites (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.
Our website measures conversions using visitor action pixels from Facebook (“Pixel”), Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
Pixel allows the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
We process your Personal Data based on your consent by opting-in on the cookie banner.
The Facebook pixel receives these types of Personal Data:
The website only uses Facebook Ad conversion tracking if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Settings’, ‘Reject All’, or ‘Accept All Cookies.
Only if you select ‘Accept All Cookies’, Facebook Ad conversion tracking will be activated.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt-out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/. The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR.
Further information and Facebook‘s applicable privacy regulations can be found at https://www.facebook.com/about/privacy/.
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. These cookies are not used for the personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users.
We process your Personal Data based on the Consent of the Data Subject by opting-in on the cookie banner.
With the use of Google Ads we process the following category of Personal Data:
The website only uses Google Ads conversion tracking if you agree to this in advance. When you visit our website, a pop-up window will appear giving you the choice to go to ’Cookie Settings’, ‘Reject All’, or ‘Accept All Cookies.
Only if you select ‘Accept All Cookies’ Google Ads conversion tracking will be activated.
If you do not want to participate in tracking, you can opt out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
If you consent, we use features of LinkedIn Corporation, 605 W Maude Ave, Sunnyvale, CA 94085, USA.
We use a tracking tool that captures and analyses LinkedIn members on our website. This gives us insights into our audience, the attractiveness of our offers, and the performance of ad campaigns on LinkedIn by enabling detailed campaign reporting and gaining valuable information about our website visitors.
It also allows us to track conversions and retarget our website visitors.
LinkedIn sets a cookie in the user’s browser. This is used to collect data such as
Internet information (CCPA Category F):
The website only uses LinkedIn cookies if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Settings’, ‘Reject All’, or ‘Accept All Cookies.
Only if you select ‘Accept All Cookies’, LinkedIn cookies will be set.
If you consent, our website uses the features of Hubspot Inc., 25 1st Street, Cambridge, MA 02141 United States.
We use Hubspot to track your behavior on our website and monitor overall statistics. We track which subpages of the website were accessed or how often and for which period a subpage was viewed. We use timestamps to track your access to our website and subpages and to keep track of our visitor numbers. This web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
With the use of Hubspot we process the following category of Personal Data:
The website only uses Hubspot cookies if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Settings’, ‘Reject All’, or ‘Accept All Cookies.
Only if you select ‘Accept All Cookies’, Hubspot will be activated. The only cookie set without your consent is the one to record whether consent is given or not.
Personal Data may be disclosed by being transferred, disseminated, or provided by other means to:
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. We use features of YouTube Inc., LA 12422 W Bluff Creek Dr. Playa Vista, California (USA), to embed our own YouTube videos on our homepage.
The use of YouTube is in the interest of making our website appealing and demonstrating our content and products on the website. Your data is being processed on basis of your consent given by pressing the play button.
Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
This type of service allows interaction with social networks or other external platforms directly from the pages of this Website (e.g. sharing content from the website on social media). The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services to make sure that the processed data on this Website isn’t being connected back to your profile.
We allow interaction with the following social networks: