Falabella, Latin America’s largest department store, was looking for new ways to innovate and differentiate its online shopping experience. Founded nearly a century ago, the Chilean company is the largest distributor of apparel, accessories, and household products in the country, and has since expanded operations to Argentina, Peru, and Colombia. As Falabella’s multinational presence grew, the retailer focused on a technology-first approach that would make it easy and delightful to navigate its extensive inventory online.
*The numbers represent A/B test metrics from Falabella’s Shop Similar carousel. The stats reflect users that saw the carousel, which had coverage of approximately 30% of Falabella’s products.