Perry Ellis implemented Syte’s Discovery Button on its product detail pages (PDPs) and product listing pages (PLPs). The technology enables Perry Ellis to merchandise similar products to shoppers with an affinity for particular styles and patterns.
Perry Ellis’ customers have responded well. “We’ve gotten comments from our customers about how cool and helpful it’s been to look at other items that were similar to what they were shopping for,” said Jay Nigrelli, Senior Vice President for eCommerce at Perry Ellis.
The smooth product discovery journey is paying off. On product pages, shoppers who engage with the Discovery Button are converting at a higher rate than the non-engagers, Nigrelli said.
Going forward, Nigrelli said he sees Syte’s visual recommendations as a way to enhance Perry Ellis’ email and loyalty programs.
The menswear retailer also believes that presenting buyers with hyper-relevant suggestions will reduce its return rate, a key strategic initiative. “The more options the customer has, the more likely they are to find the right item rather than something they’ve settled for, and therefore Syte can help with that,” he added.
Nigrelli also praised the experience of working with Syte. “The Syte integration team did a great job of working with our internal development team to make sure the customer experience on both the front end and the back end was exactly how we wanted it,” he said.