Insider InSytes

Syte’s blog is your destination for the information, insight, and data you need to create engaging, seamless, and intuitive product discovery experiences online and in-store.

Hunters and Gatherers: How eCommerce Search & Discovery Reflects Our Human Nature

While hunters want to be immediately connected to the item they want, casual browsers are more open to discovering a range of products along the way. Category finders will head to a specific category page, but they are open to viewing a broader range of relevant SKUs. Find out how to create experiences for both of them.