Farfetch
Farfetch looked into Visual Search to redefine and simplify product discovery across brands, and understand customer needs on a deeper ...
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Shop the Look
Turn product and home styling into a shoppable asset. Using visual AI, all items featured in a product or home décor image become shoppable, enabling your site to become a destination for inspiration.
Shop Similar
Show more of what your shoppers love. By automatically surfacing all similar items to the products shoppers are looking at, discovering the right product is easier than ever, with no need for additional searches or navigating through endless pages.
Related Looks
Connect the social and retail worlds. Pair your relevant user-generated content (UGC) from social media platforms to your matching catalog products and allow your shoppers to get inspired by real-world images. This drives trust, fashion and home décor styling recommendations, and cross-sell opportunities by making real-world looks instantly shoppable.
Social Stylist
Help customers creatively style the products they have selected. Show styling suggestions based on visual AI recommendations gained from thousands of curated, popular influencer posts. Social Stylist is the world’s first fully automated Complete the Look solution, and the first solution leveraging social media big data to drive the trendiest style recommendations.
How it Works
01
Find a product you like
02
Find visually similar, shoppable items
03
Select products to buy
Benefits
+12%
Increase in Average Order Value
Encourage spontaneous purchases when customers see not only visually similar products but also fashion and home styling tips.
+10%
Recommendation Engine Conversion Rates
Expand product exposure and purchase as customers get unique, personalized recommendations.
Increase Engagement
Delight customers with immediate, visually similar results when they search for the products they want.
What You Get
Multi-object Detection
Syte detects multiple objects in a photo with a single image upload, eliminating the need for shoppers to manually crop their images in order to pinpoint their searches to the relevant product and thus creating the most frictionless experience.
Gender, Age, Brand and Logo Detection
Besides the merchandise, Syte also detects age, gender, hundreds of logos, and brands—automatically.
General Category Detection
Beyond fashion and home décor, Syte detects other retail categories such as groceries, packaged goods, toys, and more.
Deep Fashion and Home Décor Detection
From big items such as sofas and headboards to the very small items such as watches and earrings, Syte detects all shoppable items in an image, down to minute styling details, driving style-accurate matches.
Proprietary Fashion and Home Décor Lexicons
With over 15,000 attributes and values, Syte breaks down an image into its minute style details for accurate meta-tagging.
Near Real-time High Scale Indexing
Syte processes hundreds of millions of products, with an hourly inventory refresh.
“Combining textual search and visual search, the conversion is 8x more. Therefore, the two kinds of search are not cannibalizing each other. Instead, they’re complementing each other.”
“Syte helps bring our customers’ inspiration a reality they can wear.”
Get Started with Visual AI
What Makes Us Different
Science and Engineering
5 years of computer vision research and development in CERN labs. Having delivered this century’s biggest physics discovery, the Higgs boson particle, the Syte team spent an additional four years perfecting the content-based image retrieval (CBIR) technology and transitioning it to the world of retail.
Accuracy
With an accuracy of 95%, Syte is 2x to 6x more accurate compared to any similar technology, as benchmarked by the world’s largest companies such as Microsoft, Samsung, Huawei, and Nike. With this “make or break” criteria of visual AI, Syte makes it work, and is the only solution that consistently delivers on the promise of finding the most similar match.
Speed
Syte has near zero latency search, with an average response time of 500ms.
Visual Search Marketplace
Joining Syte means inclusion into its global marketplace of over 2 billion users. Customer reach includes millions of Samsung smartphone users, Huawei device users and other major mobile brands, apps, and content websites.
Up and Running in No Time
Import
The moment you send Syte your catalog (CSV, XML, and others), AI indexes and learns within 24 hours, and conducts ongoing auto sync from an FTP folder.
Customize
Create your own UX design or use ours. Your dedicated Customer Success manager walks you through the process—from sending your JavaScript, or guiding you through creating your own design, to final execution.
Embed
With minimal to no IT involvement, you can add Syte’s API or JavaScript to your website and immediately start offering visual search to your customers.
Optimize
Syte enables you to monitor results, optimize UI/UX, scale, and add new use cases with ease.
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