Venca is on a mission to transcend the expected retailer-customer relationship by setting new industry standards for accessibility, personalization, communication, and speed. Founded in 1975, Venca is a top 10 fashion retailer in Spain, with a customer base of more than 8.5 million and a market share of 60%. It sells fashion, cosmetics, textiles, and home products directly to consumers as well as to other retailers in more than 80 countries.
As online shopping began dominating the retail industry, Venca’s main challenge was figuring out how to out-innovate the competition and provide a distinctive customer experience. It defined four primary goals:
After evaluating several solutions, Venca chose Syte’s visual AI platform because it offers the most complete package: Visual Search, Shop the Look, Shop Similar, and Deep Tagging. Speed and flexibility were must-haves: Venca did not want a solution that required heavy IT involvement or a disruptive implementation. It was also important to them to have a dedicated customer success manager. The results speak for themselves.
“Using visual search is like shopping at a physical store. By using real-world photos, we transform online product search into something that can be more personal and close to reality, even in the digital world.”