CITY Furniture partnered with Syte, implementing the Visual Discovery Suite on desktop and mobile web. With Camera Search, the Shop Similar recommendation carousel, and the Discovery Button live on-site, shoppers can now upload an image and instantly find similar products from within CITY’s massive inventory. For shoppers who don’t yet know what they’re looking for, clicking through on product images brings them to a results page featuring similar items they’ll love.
The retailer promoted these new features to shoppers, who now eagerly use the tools to uncover a range of items that suit their tastes, driving up both conversion and average order value. CITY’s visual discovery journeys have set the company apart as a CX leader in the home decor space, and they plan to offer additional capabilities, including a Shop the Room carousel in the near future.
- Conversion is 5.27X higher now that shoppers can easily find their ideal products
- Visual discovery connects shoppers with more of the right items, increasing AOV by 26.3%
- The average revenue per user has grown by 440%