How Baycrew’s Boosted CVR by 1.76X and Created an Immersive eCommerce Experience With Syte

Higher CVR*
AOV Uplift*

Founded in Tokyo in 1977, Baycrew’s is a cornerstone of Japanese fashion, now operating nearly 500 stores nation-wide. They launched their eCommerce site in 2007 to further their core mission of providing customers with a “joy of life” through their products. Baycrew’s has a number of their own original brands, and they offer a wide range of products suited to modern living for men and women of all ages.

*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

baycrew's fashion

Find out how Syte’s Product Discovery Platform can transform your customer experience.


Delivering Innovative Experiences for Shoppers Across Generations

Baycrew’s has consistently named innovation as a priority and a key driver for their growth strategy. As shoppers continued to move online and competition in the fashion industry heated up, they understood that in order to provide new value to shoppers across generations, they needed to invest in advanced retail technology.

To differentiate themselves from the competition, Baycrew’s sought to:

  • Become innovation leaders with an enhanced omnichannel presence that would foster brand loyalty
  • Expand product search and discovery capabilities with visual AI
  • Provide engaging experiences for shoppers of all ages
baycrew's fashion model

Syte’s Product Discovery Platform Unlocks Engaging Shopping Experiences

Baycrew’s implemented Syte’s Camera Search, Discovery Button, and Shop Similar solutions via API integration, allowing them full flexibility to create a user interface and experience that aligned with their vision and local market preferences.

By elevating the customer experience with visual-AI-powered product discovery journeys, Baycrew’s was able to increase engagement and boost revenue.

True to their goal of appealing to shoppers of all ages, they also introduced a “Search by Snap” section on their website, creating a social-media-like experience to entice millennials and Gen Z customers. The fashion inspiration gallery enables shoppers to find products and styling ideas in one place, where they can seamlessly continue to purchase.

  • Visual AI increased conversion by 1.76X
  • AOV has jumped by 6.13%
  • Baycrew’s set a new standard for eCommerce experiences in their market
baycrew's visual search

We looked at a number of image search services, but only Syte had the image recognition accuracy we expected. We would like to further utilize this advanced technology for the realization of unified commerce.