Consumer Behavior

Read up on the latest trends in consumer behavior, how they’re impacting brands and retailers, and what you can do to keep up.

What the Rise of Livestreaming Is Teaching Us About the Future of Shopping

A key factor in the relative success and expansion of livestream shopping is its ability to enable brands to have direct engagement and interaction with shoppers in real-time. And this poses a question: How is livestreaming molding new consumer expectations?

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