Consumer Behavior

Read up on the latest trends in consumer behavior, how they’re impacting brands and retailers, and what you can do to keep up.

Key Takeaways From BFCM 2022

This Black Friday and Cyber Monday saw record-breaking sales and increases in AOV despite the fact that average items per order was down and inflation was up. So, what really happened on BFCM and what are the key takeaways?