Consumer Behavior
Read up on the latest trends in consumer behavior, how they’re impacting brands and retailers, and what you can do to keep up.
Consumer Behavior
Blog
The Era of Authenticity: How the Pandemic Forever Changed Customer Relationships
In short, 2020 brought us into the era of radical authenticity. That honesty, that deep connection with customers, that ability to interact on a human level, have become the bread and butter of the most successful brands.
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