Consumer Behavior

Read up on the latest trends in consumer behavior, how they’re impacting brands and retailers, and what you can do to keep up.

The Era of Authenticity: How the Pandemic Forever Changed Customer Relationships

In short, 2020 brought us into the era of radical authenticity. That honesty, that deep connection with customers, that ability to interact on a human level, have become the bread and butter of the most successful brands.

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