How Coleman Furniture Unlocked Personalized Product Discovery and Increased CVR by 605% With Syte
Creating an Online Customer Experience as Immersive as In-Store Shopping
Coleman Furniture’s primary challenge was creating a customer experience that is compelling, individualized, and motivates shoppers to buy furniture online with confidence. With an inventory of 100,000+ items, Coleman faces the additional challenge of connecting shoppers of all age groups and with varying tastes to the pieces that best match their style. The retailer needed to:
- Simplify the shopping journey by providing on-point recommendations and surfacing relevant items for goal-oriented shoppers
- Introduce shoppers to inspiring products, even if they don’t know what they are looking for or how to search for it
- Foster customer trust in the quality of the furniture, as well as level of service
Syte’s Product Discovery Platform Creates Visual, Customer-Centric Journeys
Coleman Furniture partnered with Syte, setting clear revenue goals for the Visual Discovery Suite. The retailer launched Syte’s Camera Search, Discovery Icon, Shop Similar, and Shop the Look solutions to make it easier for shoppers to find items that match their individual preferences amid the extensive inventory.
With Camera Search, shoppers can now quickly locate items they’re looking for, even if they don’t know how to describe them. Shop the Look allows customers to find complementary items and decorate entire rooms, driving AOV. And the Discovery Icon and Shop Similar carousel create new pathways for inspiration by introducing shoppers to additional items that match their style.
- Visual product discovery boosted conversion by 605%
- With the help of Shop the Look, AOV increased by 29%
- Average revenue per user is up by 686%