Management Team

Get to know the team of passionate people behind Syte.

Lihi Pinto Fryman


Lihi is the CMO and one of the co-founders of Syte. She was working as an investment banker at Bank Leumi before putting Syte into the limelight. Lihi is passionate about inspiring positive experiences through creative ideation.

Ofer Fryman


Ofer is the CEO and one of the co-founders of Syte. Before venturing into tech entrepreneurship, he was previously with Hewlett-Packard, Shuntra, Jungo, and Microsoft. Ofer brings in 22 years of passion in machine learning and deep learning.

Idan Pinto


Idan is Syte’s COO and one of its co-founders. He was previously a senior auditor at Ernst&Young, before delving into product ownership at Syte. Idan loves UX, UI, coding, and everything in between.

Dr. Helge Voss


Dr. Helge is the CTO and one of the co-founders of Syte. Before bringing his expertise in machine learning and its applications to the private sector, he was an experimental physicist at Max Planck Institute for Nuclear Physics.

Omri Rotem


Omri is Syte’s CIO. Before overseeing information technology at Syte, he was previously with Applicaster LTD and Shuntra Software.

Susan Aubrey-Cound

Business Development Director

Susan heads strategic partnerships at Syte. She specializes in commercial content strategy, brand marketing, multichannel, digital, CRM & loyalty programs. Susan was previously with DMG Media, Marks and Spencer, and Heathrow Airport Holdings.