eBooks and Reports

The Ultimate BFCM Website Readiness Checklist

This checklist is designed to help you prepare and fine-tune your customer-facing and behind-the-scenes operations so that your website is at peak performance for BFCM.

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Here’s What’s Inside

During BFCM, your website is your brand’s best shot at impressing shoppers and convincing them to come back year-round. Everything on the frontend and backend of your site must be configured to deliver exceptional shopping experiences that will allow your brand to stand out, engage customers, and drive conversion during the biggest retail holiday of the year.

In this checklist, you’ll get a practical breakdown of:

  • how to improve the key customer-facing areas on your website, including site navigation, product presentation,  personalization, checkout flow, and user-generated content
  • ways to streamline the backend of your eCommerce site, including inventory planning, product discoverability, dynamic pricing and promotions, order processing and fulfillment, and A/B testing and performance monitoring