How Revival Rugs Refined Product Discovery and Increased CVR by 3.3X

3.3X
Higher CVR*
12.5%
AOV Uplift*
269%
Higher ARPU*

Direct-to-consumer home decor brand Revival Rugs needed an innovative way to help shoppers navigate through their catalogue of thousands of one-of-a-kind products. Founded in 2017 as an online-only brand devoted to sourcing unique vintage rugs from around the world, Revival Rugs began importing and restoring rugs from Turkey, Morocco, and India. They quickly made a name for themselves as the destination for finding decor as individual as each of their customers.

The D2C sensation has since grown to include a curated collection of home furnishings, tabletop items, and textiles, though rugs remain their core business. With over 6,000 SKUs in their inventory at any given time, Revival Rugs is laser-focused on creating an easy-to-navigate, delightful online experience.

*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

revival rugs case study

Find out how Syte’s Product Discovery Platform can transform your customer experience.

THE CHALLENGE

Helping Each Customer Find Their Perfect Rug

With so many unique styles in stock and just one of each item, Revival Rugs understood they needed a way to help shoppers easily find the rugs that align with their design vision. After observing screen recordings of users navigating through their site, the brand quickly gravitated towards visual search as a potential solution that would complement the visual nature of home decor shopping. However, not just any technology would suit their needs.

Revival Rugs needed a visual AI solution that would:

  • Have the vertical expertise required to ensure accurate search results for rugs
  • Provide a premium customer experience for shoppers
  • Be easy to implement for their lean team
  • Include ongoing support and a dedicated customer success manager
Visual search on revival rugs
THE SOLUTION

Revival Rugs Teams Up With Syte to Deliver Superior Product Discovery Experiences

Revival Rugs implemented Syte’s Visual Discovery Suite, including Camera Search, the Discovery Button, and the Shop Similar recommendation carousel. With the Discovery Button live on both product listing and detail pages, shoppers are now able to simply click through on styles they like anywhere on-site and find all similar items in stock. Together, Syte’s visual discovery solutions have a tremendous impact on the user journey and conversion in kind.

With the help of Syte’s dedicated customer success manager and support team, Revival Rugs was able to get all the solutions up and running quickly, despite a lean in-house team. Now, Revival Rugs is an innovation leader in the home decor vertical with premium product discovery experiences that streamline navigation and allow shoppers to follow their inspiration at every touchpoint.

  • Shoppers who use Syte’s solutions convert at a rate 3.3x higher than those who don’t
  • Average order value increased by 12.5%
  • Average revenue per user jumped by 269%
visual search on revival rugs

“Syte is a great partner for innovation. As a direct-to-consumer brand, we need to stay lean, move quickly, and provide the most innovative and delightful customer experience we can. With Syte, we’ve managed to completely upgrade the product discovery experience on our website.”

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