PrettyLittleThing (PLT) is on a mission to merge the power of social media with its forward-thinking fashion brand to redefine what online shopping looks like today. Founded in 2012 in the United Kingdom, PLT quickly evolved into a global fashion destination, with presence in the US, Ireland, Australia, and France. Its clientele is predominantly women aged 16 to 24, and it’s known for its standout collaborations with influencers.
*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.
With more than 12.4 million followers on Instagram and 2 million likes on its Facebook page, PLT already had the advantage of a massive social media presence. The challenge was leveraging their reach to improve product discoverability and increase conversion. PLT sought to:
Syte’s two-part solution for PLT was designed to encourage users to interact with more product pages and ultimately add more to their carts. First, Syte built a Visual AI Camera Search funnel featuring social media images to inspire shoppers. Second, it created educational funnels to increase adoption of the Camera Search tool. Combined, the results were an enhanced customer experience and massive revenue growth.
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