With more than 15,000 one-of-a-kind sarees in their eCommerce catalogue, Nalli Silks needed an innovative way to help shoppers find their perfect items in a sea of stunning silk. This is especially true for sarees, where the difference between designs is all in the details. Fortunately, Nalli, an iconic heritage brand founded in Chennai, India in 1928, has a long history of embracing the forefront of technology to deliver better experiences to their dedicated customers, among them celebrities and political figures alike, including the late Prime Minister of India, Indira Gandhi.
Nalli established themselves as industry innovators early on, experimenting with new methods of fabric dyeing to create unique designs. Now, nearly a century later, the brand maintains a hard-earned reputation for an impressive selection of sarees both in-store and online.