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Visual Search AI: Optimizing Customer Experience

Trends and Future of Retail
UX and Digital Marketing
Visual Search and AI
Georgia SmithGeorgia Smith | January 27, 2021

Visual search AI is the future of eCommerce. It also transforms retail by improving customer experience. So, it’s not a surprise that retailers apply this.

Still, some are having a hard time applying visual search. And only a few customers adapt to it.

But, not until AI or artificial intelligence came up. Today, it has made visual search better. How so?

Read on to learn more visual search AI.

Overview of Visual Search AI

Most of the time, we know the stuff we want to buy. But, it may be hard to find the right words to type on the search box.

We may even run out of keywords to describe an item. And most of the time, it stops us from finding the right thing. So, why does that happen?

Well, we are visual beings. We also rely on what our eyes can see. Studies also show that almost everything our brain can see is visual. So, we can identify things in a blink of an eye.

But, how are visuals related to retail? Today, visual search is the key to future-proof a business. Experts even predict that those who apply it will increase sales by 30%.

So, what is visual search all about?

Text-Based Search Versus Visual Search AI

Nowadays, many brands invest in making product search better. But, their efforts still lack something. Why is that?

For many years, they invested in improving text search. Well, that’s not totally bad. But, text search can still give inaccurate results.

And that is because text relies on the right words. It even takes note of the correct spelling. So, it can be tricky in some situations.

What if English is not the native language of a buyer? Or maybe you don’t know the exact description of an item? The chances are you may not find the thing you’re looking for.

But, visual search can improve this whole process. Today, it shows a serious impact on retail.

How Visual Search AI Works

To help us understand the process, let’s consider an example.

Suppose you saw an item you want to buy. But, you don’t know what it’s called. Now, how can you search for it online? You’ll only get frustrated, aren’t you?

The above situation happens a lot, especially in furniture, food, and clothing. But, what happens if we add visual search AI?

You can simply take a photo of that product. Or maybe upload a screenshot from your gallery. Then, the AI-powered visual search tool will identify the item.

After that, it will tell you where you can buy it. It can even show you the price, so you can check which is cheaper.

So, retailers can benefit from this tool. Now, they can simplify the customer experience in shopping. By doing so, customers will be satisfied with the journey.

Hence, customers will love to buy in that certain brand. And that translates to more sales for the retailer!


The future of visual search is AI. And we have seen that unfold in our eyes in the businesses today. It doesn’t only speed up the process. It can also optimize the customer shopping experience.

So, are you ready for the adoption of visual search AI? Now is the time to do so!

Georgia Smith

Georgia Smith

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