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Shopping By Images

Georgia SmithGeorgia Smith | March 11, 2021

Shopping by images is a trend in the retail trade. You may have heard of it before. 

Well, what is it? How is shopping by images pleasant?

Read on to learn more. 

Shopping By Images

Shopping by images is not just a trend. It sure has permanent impacts that can help retailers. 

But, what is it?

Shopping uses images to find data rather than text. Through the years, we have seen how it benefits us. Even in our daily experiences.

Let’s have an example. Think you saw a lady in a coffee store carrying a handbag. And you quickly want something the same.

With visual search, no need to type terms. Nor give time thinking of how you can draw it on the search bar.

You can simply take an image of the bag. Then, the visual search tool will show you effects based on it.

But, what if you couldn’t take a photo of it? Or you just saw a bag on the Instagram account of a celebrity you support?

Well, visual search also goes on screenshot photos. Searching is also not just confined to bags. It can also detect areas.

Say you saw a post from another celebrity. And you want to understand which seaside they went to.

Only take a screenshot. Then, upload it to the visual search tool.

And voila! You’ll see the position of the beach.

Imagine how it makes things more comfortable! You’re not just saving your power for typing. You’re also keeping time!

Now, how does it go for online retailers?

Shopping By Images For Online Seller

Shopping by images makes it easier for shoppers. To learn it better, let’s have another model.

You saw someone on the train using a nice pair of boots. Again, you want to get something like it.

But when you’re on the search engine, you can’t explain the boots! When you heard too, you can only see unrelated results.

Or what if you’re looking for a clock that looks like your Grandma’s? Then, you typed “silver watch with link band.”

All you can see are millions of effects. Worse, you’ll see shops from other lands!

So, there is a need for easier buying. Especially if you want perfect results.

But with visual search, that’s possible. It also helps online retailers.

Let’s talk about these benefits.

Benefits of Shopping By Images

Organic Range

More natural product discovery issues in giving more clients. How so?

Saw someone wearing a nice thing? Or a post of it?

Take a photo. Upload a screenshot. And the visual search will see it up. But, not just that.

It also gives the nearest shops of the item. Or even the most affordable online sales.

As a retailer, it works as prompt selling of your products. But, less money to use!

Get Traffic From Social Media

As we mentioned, people can also upload a screenshot from social media. So, labels get more display.

In fact, studies tell that 75% of customers always look for their original photo first. So, it shows how important images are. And that’s why many names are prioritizing this.


Georgia Smith

Georgia Smith

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