Mobile Shoppers: They Spend Twice As Much
Mobile commerce is growing, and it is growing fast. By the close of 2017, it is estimated that over two billion smartphone and tablet users will make a transaction using their mobile devices. When it comes to research on local businesses, 95% of mobile Internet users use their devices to look up information prior to making calls or paying a visit.
According to Invespcro, “People who shop online using their mobile devices tend to spend twice as much via digital channels than those not buying on mobile devices.” Their research states that in terms of average eCommerce orders, it’s $117.76 on iPhones, $111.70 on Android devices, and $100.91 on Windows phones. In terms of comparisons to purchases made on PCs and laptops… the numbers have dropped from 78% to 63%. Smartphone purchases have doubled from 8% to 15%, and purchases on tablets have doubled from 5% to 10%.
Mobile commerce isn’t only changing the face of eCommerce, it is also affecting purchases made in brick-and-mortar stores. Approximately 32% of shoppers change their minds about purchasing items while in stores, after checking out product information on their mobile devices. The reasoning is spit evenly between the following:
- They decided to complete their purchase elsewhere
- They ultimately decided against the purchase
- They decided to buy the items online
Product research on mobile devices are not limited to spontaneous purchases in stores. In fact, 56% of smartphone/tablet users use their devices to search for gifts to purchase during the holiday season.
What does all this mean eCommerce companies? Now is the time to acknowledge the transition to mobile commerce, and strategically make use of the opportunities presented by it!