In the wake of COVID-19 store closures, Black Friday and Cyber Monday 2020 is set to be the most significant eCommerce event in history. Find out how to create the on-site experiences that will win over BFCM shoppers and turn them into long-term brand fans.
Black Friday weekend has become the highlight and the harbinger of holiday season success. This year, with more online shoppers than ever before, brands and retailers need to understand who’s visiting their site and create the ideal customer experiences to drive conversion and repeat business.
In this guide, you’ll learn about:
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How to tailor product discovery to your shoppers’ needs
Website navigation hacks to help gift shoppers
How to eliminate dead ends from your buyer journey
The key improvements to make when it comes to speed and convenience
How to personalize discounts and make them irresistible to shoppers