eBooks & Reports

BFCM Benchmarks for Fashion Brands

Get a head start on preparations for Black Friday and Cyber Monday 2021 with an insider look at the revenue, sales, and consumer behavior data that defined the fashion industry over BFCM last year.

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Here’s What’s Inside

BFCM stats fashion

This report provides a look at the most important stats in fashion eCommerce by region during Black Friday and Cyber Monday in 2020 and discerns the consumer behavior patterns that will define this year.


In this report, you’ll get a behind-the-scenes look at:
  • Shopping and spending habits among fashion buyers
  • Patterns in browsing and buying by device
  • Global trends in BFCM traffic and sales
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