As we enter 2021 and the dust settles on the eCommerce rush we saw this past year, brands and retailers will need new strategies to ensure growth. This report takes a close look at consumer spending and behavior as 2020 came to a close, provides a forecast into 2021, and offers actionable strategies for improving customer experience to drive retention and LTV in the new year.
The events of 2020 dramatically changed the retail and eCommerce landscape, revealing new shopping behaviors, setting higher expectations for customer experience, and forcing brands to innovate quickly in order to remain competitive.
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How shopping and spending habits are changing as we enter the new year
Which verticals are experiencing the most growth post-holiday season
How product discovery impacts retention rates and LTV
The most popular products sold in each vertical in 2020
How consumer browsing and buying habits vary by vertical
Leading brands and retailers partner with Syte to provide on-demand, hyper-personalized experiences that drive conversion, increase average order value, and spark lifelong loyalty.
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