Go From Great
to Record-Breaking
This BFCM
Prepare for the biggest weekend in eCommerce history by leveraging Visual AI to provide shoppers with the fastest and easiest route to purchasing their favorite items.
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Deliver Compelling Shopping Experiences
That Convert
This Black Friday is set to all break records — Last year brands and retailers saw a jump of 22% YOY growth in online spending, this year that number is poised jump even higher.
Leveraging this opportunity is key
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FASHION
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HOME DECOR
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JEWELRY
Prepare for the Wave of Impulse Shoppers
Fashion brands saw significant jumps in traffic (88.9%), as well as a 89.96% uplift in conversion last year, as shoppers piled their carts high with sale items rather than opting for discounts on one or two pricier pieces. The real opportunity for retailers here is winning over these impulse deal-hunters with smart merchandising and personalization strategies.
Desktop Shopping is King
The majority of home decor shoppers prefer using desktop when purchasing. In fact, conversion rates were 3X higher on desktop than mobile, so offering an enhanced shopper experience on desktop is key.
Prepare for the spike
Of these three verticals, jewelry brands saw the biggest spike in traffic and conversion over BFCM 2020. Jewelry shoppers are typically after a single high-ticket wishlist item, so it’s critical to ensure they can find that piece or similar ones before they bounce off-site to a competitor.
Visitors who engage with Shop Similar on the product page have a conversion rate over 100% higher and the average order value is 12% higher than those who do not. Lastly, pages per session are over 135% higher.
“At Castorama and Brico Dépôt, we are the first in France as a DIY retail company to offer this visual recognition solution. With the implementation of Syte, we are giving additional use value to our website for an enriched customer experience and a discovery of the product offer fully fitting with their needs.”
“After implementing Syte’s solutions, our shoppers were able to quickly and easily find the pieces they wanted, improving CX and increasing revenue.”
“We knew that to provide the customer experience our visitors are expecting, we needed to go above and beyond to make product discovery easy and personalized to each shopper’s journey. As soon as we partnered with Syte, customers could easily find products they love, and conversion and AOV increased significantly.”
“With Syte, we were able to turn our website into the ideal second-hand shopping experience by making every item discoverable and ensuring our shoppers could easily find the clothing that inspires them, and we’ve seen conversion and ARPU go way up since”