Customer Experience eCommerce Best Practices 1:30 Syte Studio: Top 5 Ways to Improve Your Checkout Experience Here are 5 critical steps you can take to make the checkout process as seamless as possible on your eCommerce website. Shopping cart abandonment is one of the most frustrating — and costly — challenges for eCommerce brands and retailers. With $4.6 trillion lost each year in would-be sales, reducing cart abandonment has become one of the most important areas you can focus on to recoup millions of dollars of revenue. There are a number of different reasons for shoppers to jump ship before completing a purchase, but the simplest one to fix is poor UX at checkout. This is your low-hanging fruit. These shoppers have already found what they were looking for and are ready to buy — which is why it’s so critical for brands and retailers to make the checkout process as frictionless as possible. If shoppers repeatedly drop off your site mid-checkout, it’s a sign that something is wrong and you need to improve your checkout experience. In this video, we provide 5 critical steps you can take to keep your customers’ motivation to buy high and obstacle-free. For more tips on how to reduce shopping cart abandonment, take a look at this blog.