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How Venca Reinvented Product Discovery and Reached 8x Higher CVR With Syte

3.97

Conversion Rate Uplift With Visual Search

3.9X

Longer Time on Page

8X

Conversion Rate Uplift With Visual + Textual Search
Venca is on a mission to transcend the expected retailer-customer relationship by setting new industry standards for accessibility, personalization, communication, and speed. Founded in 1975, Venca is a top 10 fashion retailer in Spain, with a customer base of more than 8.5 million and a market share of 60%. It sells fashion, cosmetics, textiles, and home products directly to consumers as well as to other retailers in more than 80 countries.
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THE CHALLENGE

Gaining an Edge in a Digital World

As online shopping began dominating the retail industry, Venca’s main challenge was figuring out how to out-innovate the competition and provide a distinctive customer experience. It defined four primary goals:

  • Improve product search results and discovery
  • Expand into a larger, seamless marketplace that supports more brands and consumers
  • Innovate the customer journey to enhance engagement and loyalty
  • Streamline backend operations with an emphasis on inventory tagging
THE SOLUTION

The Instant Uplift of Syte’s Product Discovery Platform

After evaluating several solutions, Venca chose Syte’s visual AI platform because it offers the most complete package: Visual Search, Shop the Look, Shop Similar, and Deep Tagging. Speed and flexibility were must-haves: Venca did not want a solution that required heavy IT involvement or a disruptive implementation. It was also important to them to have a dedicated customer success manager. The results speak for themselves.

  • 3.79x higher conversion with Syte’s visual search capabilities
  • Consumers spent 3.9x more time on Venca’s website
  • With visual and textual search combined, the conversion rate shot up by 8x
“Using visual search is like shopping at a physical store. By using real-world photos, we transform online product search into something that can be more personal and close to reality, even in the digital world.”
—Jordi Badia, CIO-CDO Digital, Venca

Discover the transformative power of Syte’s product discovery platform.

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