Building an Effective A/B Testing Culture

Webinar

Building an Effective
A/B Testing Culture

Tuesday, May 2, 2023
11:00 am Eastern Standard Time

Brands and retailers seeking to increase conversion and revenue must constantly innovate to win and retain online shoppers. Hibbett, a leader in omnichannel shopping experiences, has built a culture of innovation and iteration around customer experience, making it easier for shoppers to find and buy the products that are right for them.

Register for the Webinar

Join our 45-minute webinar with Bill Quinn, SVP of Marketing and Digital at Hibbett, to learn about:

Best practices for A/B testing new product discovery features, from planning to execution

Providing product recommendations that convert

Reducing friction in the customer journey, including when products are out of stock/size

Bill Quinn

SVP of Marketing and Digital

Bill Quinn is the SVP of Marketing and Digital at Hibbett. Bill takes great pride in building successful online businesses and launched Hibbett’s successful and fast-growing eCommerce site. He also revamped the retailer’s loyalty program, substantially improving member acquisition and purchases.

Avi Zuck

VP Customer Success

Avi Zuck is the VP Customer Success at Syte. In previous roles, he has led in delivering eCommerce business strategies, product innovation, and growth. Avi goes above and beyond for clients, helping them realize their business KPIs and maximize efficiencies.

Dana Zachor

Enterprise Success Manager

Dana Zachor is an Enterprise Success Manager at Syte. Dana is well-versed in customer-facing roles and product operations. She is driven by sustaining business relationships and helps brands and retailers to build customer loyalty and create engaging customer experiences that convert.