Artificial Intelligence

Artificial intelligence (AI) is a broad term pertaining to the ability of machines to perform actions typically done by humans. In eCommerce, programs utilize artificial intelligence technologies to automate processes such as data collection and data analysis. AI can also serve as support for marketing teams to perform non-intensive tasks, freeing up company time and resources.

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Using AI in eCommerce

There are varied applications of artificial intelligence in eCommerce. Some of the more common uses are the following:

  • Visual search. Augmented with AI, visual search can do more than identify visually similar images. It can optimize product tagging, clean up inaccurate search results, and make it easy to organize large inventories. Shoppers can utilize camera search to find desired items down to the minute details and connect with the right product faster.
  • Customer support. Chatbots, which supplement customer support, can interact with shoppers in a swift and intelligent manner, be it through text or voice. They have the advantage of being programmed in many languages and dialects. Many brands and retailers equipped with chatbots can also make it convenient to find products and place orders.
  • Price analysis and merchandising. With AI, brands and retailers can optimize merchandising strategy and pricing without manually tracking the competition. Modern tools can already identify patterns using algorithms and make predictions on the best search results arrangement and prices.
  • Personalization. AI tools can keep track of shoppers’ unique preferences based on their browsing behavior, previous interactions with brands and retailers, and demographics. This way, online stores can tailor an experience suitable for varied tastes and provide relevant and accurate product recommendations to visitors.
  • Warehouse management automation. Businesses can benefit from AI solutions that work round the clock, sorting products and packing items slated for shipping. Some positive results include speed as well as reduction of human errors.

Benefits of Artificial Intelligence

Using AI in eCommerce brings the following advantages:

  • Higher returns on investment. AI tools can provide valuable and actionable insights faster. These can influence your brand’s marketing strategy without overextending your resources.
  • Positive customer experience. Customers seek personalization, and brands that offer it report increased satisfaction in the shopping experience. AI can do many things including delivering highly relevant recommendations and creating dynamic emails based on users’ individual preferences.
  • Efficient business operations and prompt decisions. Real-time analytics can help marketers act quickly based on data and streamline processes. It can also enable brands to identify performing campaigns and replicate successful tactics.

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