Boosting Social Commerce Through On-Site Product Discovery

Higher CVR*
ARPU uplift*

Founded in 2020, the Vietnamese womenswear retailer Mean Blvd is all about creating bespoke virtual closets handcrafted by skilled craftspeople. Mean Blvd has an intimate understanding of the diverse fashion tastes, colors, designs, trends, and body shapes of women which inform how they design for their client base. What sets Mean Blvd apart from other fashion platforms is the unique color and material combinations available in Vietnam. The retailer aimed to highlight this on its site by making it easy for customers to search for their favorite looks and receive relevant product suggestions.

*Results are based on shoppers who interact with Syte’s solutions compared to website averages.

Find out how Syte’s Product Discovery Platform can transform your customer experience.


Continuing the Social Experience On-Site

Social commerce on mainstream social media channels, such as Instagram Shopping, is not available to Vietnamese brands and retailers, which poses a challenge for Mean Blvd’s sales funnel and conversion (CVR). The womenswear retailer’s support team receives many queries about products featured on social media and was in search of a solution to quickly locate items for its customer base. Shoppers arriving on the site are also keen on shopping an entire look, not only a single item, which necessitated smart product recommendations to inspire consumers to discover complementary items.


Shopping Entire Looks Through Product Discovery

Mean Blvd implemented Syte’s full visual suite, including Image Search, the Discovery Button on its product listing pages (PLPs) and product detail pages (PDPs), as well as the “Shop the Look” and “You May Also Like” recommendation carousels. Syte’s technical implementation has made it easier for Mean Blvd’s support team to find products for customers arriving on its website, especially from various social media channels. When shoppers view a product detail page, the “Shop the Look” recommendation carousel inspires buyers to explore more and stylize an entire outfit, which has boosted CVR and cross-sells.

“We use many technologies on our website, but none provide the discovery that Syte does. It’s a very unique offering that fits well into our goals. Ultimately, we’re looking for improved customer loyalty for a better experience to generate a more productive sale from visitors.”