McGee & Co. implemented Syte’s Visual Discovery solution to help connect its shoppers with relevant and complementary home decor pieces with a high degree of accuracy.
Now, when customers inadvertently arrive on a PDP for an out-of-stock item, McGee & Co. includes Syte’s product recommendation carousels at the top of the page so customers are immediately served up similar items. “Our hope is that the recommendations are going to delight the customer, and they’ll find something similar and not go away disappointed,” Batchelor says.
McGee & Co. has also implemented Syte’s AI Tagging & Merchandising solution, which automates product tagging and enriches product data to boost text search and streamline merchandising. McGee & Co. has seen a notable jump in efficiency by not having to manually tag items or curate recommendation carousels.
“With Syte, our customers are finding what they’re looking for. They’re getting to the right product and going through checkout,” adds Batchelor.