Decathlon Belgium opted to introduce visual AI-powered product discovery solutions, implementing Syte’s Visual Discovery and Hyper-Personalization suites to help shoppers navigate through its inventory. The Visual Discovery Suite includes Camera Search, the Discovery Button, and product recommendation carousels that can be customized and optimized using smart merchandising rules. Decathlon layered Syte’s hyper-personalization technology over a gallery of inspirational photos within the Camera Search module. Instead of suggesting a static set of images to upload to the visual search tool, the Inspiration Gallery dynamically updated the images displayed based on a customer’s current session activity, presenting them with only the most relevant options.
By implementing these solutions on-site, Decathlon Belgium not only drove significant uplifts in sales and spending but also saw a 330% increase in engagement and 250% increase in click-through rate on the Inspiration Gallery resulting from the hyper-personalization layer. Additionally, the Discovery Button and Shop Similar recommendation carousel – both of which help shoppers easily find similar items to the products that catch their eye – resulted in 28.7% and 46.5% higher average order value (AOV) respectively.