White Rose partnered with Syte, implementing the Visual Discovery Suite, including Camera Search, Shop Similar, and the Discovery Button, alongside Augmented Site Search in just a few short weeks. With visual AI identifying each product’s attributes, White Rose is now able to surface similar items for every SKU, ensuring shoppers continue their journey even if the product that initially caught their attention is in the wrong size or cut. Additionally, since Augmented Site Search relies on visual AI and natural language processing rather than standard product tags, shoppers can now search and instantly find the most relevant items among the constantly-growing inventory.
By enabling shoppers to search however they prefer and suggesting similar items that appeal to their unique preferences, White Rose was able to bring the joy of in-store second-hand shopping online, driving engagement and conversion on their website in kind.
- Shoppers using Augmented Site Search convert at a rate 6.65X higher than average
- Average revenue per user is up by 456%
- Customer lifetime value is 8.8% higher