How Coleman Furniture Unlocked Personalized Product Discovery and Increased CVR by 7.1X With Syte

7.1X

Higher CVR*

29%

AOV Uplift*

686%

Higher ARPU*

Coleman Furniture is on a mission to set a new customer experience standard for online furniture shopping. As a family-founded, customer-centric business, the online-only retailer places customer satisfaction and trust above all else. An early adopter of eCommerce technology, Coleman Furniture is laser-focused on prioritizing innovation to improve the customer experience at scale. Since its founding in 1999, the retailer has shipped more than one million furniture items. Coleman Furniture is a pioneer of online home decor retailing that is dedicated to providing tremendous variety, convenience, and value to shoppers at every touchpoint.

*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.

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THE CHALLENGE

Creating an Online Customer Experience as Immersive as In-Store Shopping

Coleman Furniture’s primary challenge was creating a customer experience that is compelling, individualized, and motivates shoppers to buy furniture online with confidence. With an inventory of 100,000+ items, Coleman faces the additional challenge of connecting shoppers of all age groups and with varying tastes to the pieces that best match their style. The retailer needed to:

Simplify the shopping journey by providing on-point recommendations and surfacing relevant items for goal-oriented shoppers
Introduce shoppers to inspiring products, even if they don’t know what they are looking for or how to search for it
Foster customer trust in the quality of the furniture, as well as level of service

THE SOLUTION

Syte’s Product Discovery Platform Creates Visual, Customer-Centric Journeys

Coleman Furniture partnered with Syte, setting clear revenue goals for the Visual Discovery Suite. The retailer launched Syte’s Camera Search, Discovery Icon, Shop Similar, and Shop the Look solutions to make it easier for shoppers to find items that match their individual preferences amid the extensive inventory.

With Camera Search, shoppers can now quickly locate items they’re looking for, even if they don’t know how to describe them. Shop the Look allows customers to find complimentary items and decorate entire rooms, driving AOV. And the Discovery Icon and Shop Similar carousel create new pathways for inspiration by introducing shoppers to add items that match their style.

Visual product discovery boosted conversion by 7.1X
With the help of Shop the Look, AOV increased by 29%
Average revenue per user is up by 686%

“We knew that to provide the customer experience our visitors are expecting, we needed to go above and beyond to make product discovery easy and personalized to each shopper’s journey. As soon as we partnered with Syte, customers could easily find products they love, and conversion and AOV increased significantly.”

— Michael Stein, Head of eCommerce at Coleman Furniture