With more than 2,000 styles and 10,000 SKUs in stock at any given time, leading Chinese jewelry retailer Chow Sang Sang needed an effective way to match shoppers with the most relevant products in its varied inventory, which includes gold, diamonds, jade, pearls, and more.
Throughout its 80-year history, Chow Sang Sang has continually embraced innovation, becoming an early player in jewelry eCommerce, and building an international online presence in addition to more than 700 physical stores in mainland China, Hong Kong, Macau, and Taiwan. The retailer sells online to Chinese communities around the world who have come to know and love Chow Sang Sang’s extensive variety of fine jewelry.
*Results are based on shoppers who use Syte solutions (i.e. customers who clicked on a result provided by Syte) as compared to the average number of non-Syte shoppers on the website.