Erdbeerlounge is operated by Ströer media, and boasts a readership of over 2.5M monthly. When you visit their site, you will see that most fashion images have translucent boxes around articles of clothing and accessories. Upon selecting those boxes, you will see that the items instantly become shoppable!
But did they stop there? No! They didn’t! They created a video in which they showcased actual celebrity reactions to the glittering new feature on their site. In the course of one month, that video exceeded 240K views and over 120 comments.
See the reactions for yourself!
We’re so pleased to see the warm, positive, and enthusiastic response that’s coming from the Erdbeerlounge community, especially considering that many of their members are experiencing visual search for the first time.
Visual search is quickly becoming the new standard for both publishers (like Erdbeerlounge,) and online retailers alike. This is especially the case with those looking to save time and hassle by implmenting a proven white label solution to gain the technologocal edge needed to stand above their competitors by enhancing the customer experience. At this point, the question to ask is, “Who will be the first few to pioneer the visual search revolution?” Erdbeerlounge is certainly one of the first, and we’re so proud!