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Visual Search Trends in Product Discovery Platforms

Trends and Future of Retail
Visual Search and AI
Georgia SmithGeorgia Smith | February 5, 2021

Today, visual search is more than just a buzzword. We have also seen different visual search trends in the past years.

Well, what are the most famous visual search trends? Let’s find out. Also, let’s talk about how this technology helped much retail.

Visual Search and Retail

Today, we are very used to engaging with images. Most consumers also are more visually oriented. In fact, we commonly judge a brand based on what we see on them.

So, it’s not a surprise that people want to interact visually. Studies also show that 91% of its respondents like visual content more than text.

And we have seen this unfold in our eyes in the past years. Most of all, we became comfortable in shopping visually. So, there is a growth of brands using visual search, too. 

Now, a simple snap can result in to purchase. There is no need for words to type what product you want. A photo or video can lead to sales for retailers.

In this article, let’s discuss the top three visual search trends in eCommerce.

Top Visual Search Trends

Trend #1: Camera-Powered Technologies

Today, many retailers applied the camera search feature in their eCommerce website. For example, Farfetch uses an AI Camera Search feature.

Farfetch’s visual search allows shoppers to upload any image. They can also browse through an inspiration gallery. Then, they can find their perfect item and buy it directly!

But, how does it work?

The visual AI engine will detect the following details from the image:

  • product categories, such as color and style
  • gender of the inspiration model
  • age

Then, it will show you results that reflect what the image looks like. So, it shows accurate ones! This is so different from typing words. And the chances are you won’t always get the exact item.

But with visual search, it’s easy to boost conversion. One visual search retail PrettyLittleThing said that their conversion rate jumped by 130%.

Trend #2: Look Online Before You Buy

Now, it’s common for shoppers to browse online first before buying. It’s like seeing how it will look in real-life. Reports also said that three out of four shoppers search for visuals first.

So, brands jump into this visual search trend. It’s also obvious that doing so will make them stand out from the rest.

To do this, brands applied the following to their eCommerce sites:

  1. Post many product photos.
  2. Use target keywords as captions.
  3. Add a video of the product.

Another trend is that people browse on social media feeds to look for inspiration. Some shoppers would also show images to the in-store staff of items they want to buy.

So, this encouraged brands to create a more visual customer experience.

Trend #3: Image-Powered Browsing

Visual search also introduced smart recommendations. This helps shoppers to find more products that they might love. In retailers, this means more chances of selling products to them.

For example, an eCommerce site will combine past behavioral data and current shopper intent. Then, it will suggest items in real-time. As a result, these suggestions will increase exposure for your entire catalog.

It also features continuous browsing and inspiration-led journeys. So, customers can shop for a look they want. And the visual search engine will give it directly.

Georgia Smith

Georgia Smith

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