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Types of Product Discovery: The 7 Types to Choose From

UX and Digital Marketing
Visual Search and AI
Georgia SmithGeorgia Smith | February 5, 2021

Product discovery is a vital stage in product management. But did you know there are seven types of product discovery? What are these?

To know more, keep on reading.

Product Discovery: Definition

As said, product discovery is a crucial step in product management. Why? Because this is what guides your team’s efforts in the future.

But not everyone sees its value. For one, many skip this stage. This is because they are rushing to find answers to some questions.

Like, “what are we building?” or “what to build next?”

But great product managers know the value of this stage. Also, they choose the best type that fits their company and team well. But note that there is no wrong or right type.

So, what are the types of product discovery?

The 7 Types of Product Discovery

Confirmation Discovery

First, confirmation discovery. This type relies on the lead of an executive or the most influential one in your company.

So, they are the ones pushing an idea of a product or feature. Then, they will ask customers if the idea is good.

Also, the next step will be asking them if they have the same expectation. Although most of the time, it does not match.

Product-as-Prototype Discovery

Second, product-as-prototype discovery. With this, your team will need to support the idea in the Confirmation Discovery.

How? By making a working prototype. After, you will need to reach out to customers to try the prototype.

Big-bang Discovery

This discovery happens when you launch one big project or product all at once. Thus, making it harder to see the needs in smaller chunks.

Yes, some have succeeded with this type. But launching a big one also poses a big risk.

Fragmented Discovery

This discovery is the opposite of the one above. Fragmented discovery is when your team makes a discovery in smaller chunks.

Meaning, you make partial steps in your journey and not as a whole. But the risk with this is not seeing the entire user journey.

One Man Discovery

For some companies, they think that only the product manager is the one to take care of discovery. This is what this type is.

So, this happens when some team members leave everything to the manager. For some, it may work.

But, it is vital to note that a great product is always the fruit of everyone’s labor.

Continuous Discovery

Every area that is considered in a product discovery is always changing. These are:

So, to keep up with this, you can use a Continuous Discovery. Meaning, you are always on the lookout for change.

Then, apply these changes as soon as you can.

Outsourced Discovery

As the mane suggests, this type is where you get the help of a third-party. Why?

Some reasons are due to a skills gap in your company. Or it may be because of the lack of resources.


So, these are the seven types of product discovery. Which one of these do you think will suit your team?

Georgia Smith

Georgia Smith

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