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Logo Recognizer App: Why Using One is Good for Your Brand

UX and Digital Marketing
Visual Search and AI
Georgia SmithGeorgia Smith | February 5, 2021

There are some logos that we recognize the moment we see them. But when we already have our own, we need the help of a logo recognizer app.

Why is that so? And what is logo recognition?

Let us see.

What is Logo Recognition?

Logo recognition is the extent to which the general public knows your brand. Or on how they can know your brand’s attributes in an instant with only your logo.

Thus, it can help in the aided brand recall. For example, customers in the mall shopping for something.

Then, once they spot your logo, how fast can they recognize that it is your brand? Or can they even put a name on the logo in the first place?

So, it is a success when they are able to recognize your brand by just seeing your logo.

But why can a logo recognizer app help your brand?

Logo Recognizer App: Why Using One is Good for Your Brand

Brand Recognition and Social Media Marketing

Today, many customers are now online. They search, shop, and get help using their mobile phones. Most of the time, with their social media accounts.

That is why many brands are now in on the e-commerce and social commerce scene.

So, how can you monitor how much are people talking about your brand? Sure, hashtags and captions can help.

But nothing beats Visual Listening. Which analyzes visual mentions to your brand. So, what better app to use than a logo recognizer.

With this, you can search and look for any images and videos with your brand’s logo. As a result, you can gauge how many people are talking about your brand.

Discovering Counterfeit

Whether we like it or not, counterfeits can happen. And sad to say, this is rising in the e-commerce scene.

Also, no matter the size, a brand can be a victim of this. So, it poses a risk to your brand and its reputation.

Further, it can also harm shoppers that unknowingly bought a fake item. So, how can you keep this from happening?

Yes, with a logo recognizer app. In using this, you can discover similar-looking logos or an exact copy of your own. Then, spot those who are using it to make counterfeits.

Protect Your Brand

As you are looking out for any fake product, you are also protecting your brand. Because once you use a logo recognizer app, you can protect your logo from misuse.

Also, you can spot any fraudulent content with your brand in it. Which can harm you and your customers. In the end, they may believe it is your brand and your reputation may go down.

But if you get the help of a logo recognizer, you can spot misuse. And immediately report it just before it causes any damage.

A Logo Recognizer App is Helpful

In conclusion, we can say that a logo recognizer app is now helpful for brands today. Because all it takes is to search for a logo and fraudsters can then save it. So, go ahead and use one.

Georgia Smith

Georgia Smith

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