Creating the “ideal” home is about much more than buying furniture and selecting colors for the walls. For many of us, our home is an…Read More
Customer experience is the entirety of thoughts and interactions a customer has with a company and its products or services. In a highly dynamic retail environment, customer experience is a crucial competitive differentiator.
In fact, Gartner found that 81% of marketing executives expect to compete mostly or completely based on customer experience. In 2020, this year, 64% of customer experience leaders expect budgets to increase.
To keep shoppers engaged, brands need to make every touchpoint relevant, consistent, and convenient. With the right combination of a customer-centric culture and strategy, customer experience can enhance acquisition, retention, and loyalty.