The Value of User Generated Content for eCommerce Companies

With the increased use of image-sharing platforms such as Facebook, Instagram, Pinterest, Snapchat, and even WhatsApp, it’s safe to say that visual communication is beginning to be more effective than text. It is also backed by science. Compared to text- the human brain processes images up to 60K times faster. That’s why user generated content is making such huge waves in the market today.

As such, user-generated content is increasingly making its way to the forefront of marketing strategies for publishers and retailers. Fashion companies are convincing their audience to make purchases by using images uploaded by regular people who aren’t models. In the long term, this content helps influence purchase decisions by providing raw inspiration to the customer.

When it comes to helping eCommerce companies get on board with automated fashion product tagging, Syte is able to do so in a matter of seconds. Our fashion recognition algorithm is quick to work its magic, and deliver precise results for all products. In addition to providing more value for the customer, this technology also helps drive sales for the brand.