There are numerous reasons why shoppers are mixed in terms of why they choose to purchase items online, in-store, or a mix of both depending on what it is they are shopping for. In the case of items such as wedding rings and pianos, it’s certainly advisable to make the purchase in-store, so one can thoroughly inspect the item before making the investment. Then there are items such as books, office supplies, and many articles of clothing that are better off just purchasing online. While the Internet can seldom replicate the in-store shopping experience, online shopping certainly provides a series a distinct advantages.
Flexibility: In contrast to most traditional stores with set hours, online shoppers could select at any time of the day or night to get on the Internet and shop to their hearts content. This is specifically useful for parents of multiple young children, individuals that are home-bound, and everyone when the weather conditions are not optimal for shopping. Various shipping options offer additional convenience.
Cost Comparisons: When you check out a store, you most likely have to opt for whatever price the supplier has positioned on a specific thing. That is not the with online shopping– you have the ability to compare rates from thousands of different vendors. If you would like to stick to a brand, you can view similar items that they have to offer at difference price points, especially if they have a visual search camera built into their website or application. And let’s not forget, many websites offer deep price cuts if you register for their newsletter or sign up to me a member, both on the spot and over time through exclusive offers.
Unlimited Options: Brick-and-mortar stores are generally limited in terms of inventory, which affects the quantity of selection of goods at any give time that one can browse through. In online stores however, the selection is overwhelmingly abundant. Oftentimes, even the online counterparts to freestanding stores offer exclusive deals for customers that place orders through their website.
Customer Reviews: It’s easy to gain access to customer reviews for virtually any kind of item you can think about online, which makes for more informed purchases.
Smoother Experience: You are completely in charge of your shopping experience when you shop online. No need to interact with salespeople if you don’t desire to, or navigate between large crowds.
Saved Preferences: Thanks to technologies such as AI and machine learning, the software can pick up on items that would interest you most, based on items you previously browsed or purchased, which makes the experience more personalized. Some brands even offer digital personal shopping assistants to their customers in the form of a chatbot. The fact that many sites offer the option to “save for later” and “add to shopping list” makes the experience even more delightful.
Shop Around the World: Online shopping allows you to easily shop from vendors on the other side of the world, without even having to leave the comfort of your own home.