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E-Commerce Discovery: Product Information Issues Conversion Blockers

eCommerce Best Practices
Trends and Future of Retail
Visual Search and AI
Jessica MillerJessica Miller | January 27, 2021

E-commerce discovery is by no means a highly competitive subject. Although the e-commerce industry grows actively today. But the competition is rapidly on the rise. So e-commerce today is more than just the setup of online stores. But it’s more about effective product discovery.

Product discovery sounds easy as it seems. But a lot of enterprises fail in this regard. Most often, enterprises fail in providing product information.

That is why, in this article, we have a list of the top product information problems. These problems are taking their toll on an effective e-commerce discovery.

Top Product Information Issues

Consider the top product information issues. Perhaps you are having some of them. So at the end of this article, you could assess how you deliver product information. All with the purpose of boosting your e-commerce discovery capabilities.

1. Missing Product Content Information

Isn’t it easy to provide product content information? It is. However, this is where most fall into lacking. We know how product content serves as an asset for a business. Yes, it can either mean a purchase or a broken sale.

What should you do then?

Well, consider the following checklist.
  • Be clear and brief with product titles. 
  • Make your description as ‘descriptive’ as possible. Be clear with the type of material, describe the features briefly but clearly.
  • Add pricing information. If possible, allow currency conversions. 
  • Include sizes available. If possible, personalize sizes with ‘What’s My Size?’ features.
  • Provide enough details about the product and its usage.

How can you improve this feature more?

You can opt for automation, for instance. These tools can import the visual cues of your product image. Automation tools use AI to predict and fill this information through training algorithms. In addition, this can save you from the time needed in filling in that information.

2. Once Click Away Of Site Abandonment

Unlike physical stores, users today are only a click away from leaving your site. Do you know that it only takes 10 seconds to convince your users to stay? This starts from the moment they opt to click your site. So it is highly crucial to capture the user’s attention within that 10 seconds.

So how can you boost your site’s performance in this regard?

Well, one way is to tag your products properly. Unless you do so, users can easily switch to your competitors. After all, you are not the only one in this industry, are you?

3. Weak Product Discovery

In addition to incorrect product tagging, is weak product discovery. This is often the result of poor product tags. For example, your site can lead the user into irrelevant searches. Not only that, but it can also bury relevant products into pages. 

So what can you do?

Boost on-site product discovery by developing a robust tagging system. For instance, develop a system that can identify even small changes with your products. Also, you can allow search suggestions. Not to mention not to allow a ‘zero results page’. Instead, modify the search with relevant products.


Jessica Miller

Jessica Miller

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