Make the Customer Journey Extra Special with Mobile Commerce
By Lihi Pinto Fryman • January 06, 2018
There is no denying the fact that mobile commerce shopping has played a significant role in the evolution of the retail industry. When it comes to online shopping, with the customer journey in mind, we highly recommend all online retailers to look into ways they could implement mCommerce into their strategy to ensure a more delightful experience.
eCommerce has been in the spotlight for the past few decades, and since the rapid adoption and widespread availability of smartphones, users have quickly gotten accustomed to their mobile devices, and the tides began to change. Since the beginning of 2017 in particular, mCommerce has taken center stage due to convenience for the end user. It has become evident that as an online retailer or publisher, if you are looking to succeed, mobile commerce must be a part of your game plan for 2018. It is natural for customers to turn to their mobile devices to make informed choices as they conduct their online shopping. In fact, mobile shoppers tend to spend more on their purchases than those who shop traditionally in retail locations.
There are many applications available that online retailers can use to beef up their mobile strategy game. One example is offering a chatbot that serves the purpose of a mobile shopping assistant. This will keep customers engaged throughout their journey, and allow them to view products that normally may have been hidden from them, thanks to the focus on visual search instead of textual search. After all, there are times when it’s just difficult to explain what it is that you’re truly looking for, but much easier to simply upload an image of what it is, and let that product, and similar products come to you. Offering mCommerce to your customers also helps serve as a differentiating factor to make your brand stand above the competition.
According to an article by Forbes, there are a series of additional benefits to offering mobile commerce to consumers:
Customers tend to spend 3 to 4 times longer in mobile apps than desktops.
Mobile apps have lowest shopping cart abandonment rate: apps – 20%, desktops – 68%, mobile sites – 97%.
Customers spend twice as much money on mobile apps than on desktops or mobile sites.
The average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops.
Customers are twice as likely to return to a mobile ecommerce app within thirty days than to desktop.
Long story short, this is the year for all online retailers to get in on mobile commerce, if they haven’t done so already. There is nothing to lose, and so much to gain, not only in revenue, but also in customer satisfaction, which is most important of all.