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Crunchbase: Syte Sees $30M Series C For Product Discovery

Michelle BitranMichelle Bitran | July 2, 2020

Originally published on Crunchbase.

Online shopping has become the norm for most people in 2020, even coaxing traditional retail brands to up their presence to stay competitive. However, now that shoppers can’t see and touch products like they used to, e-commerce discovery has become a crucial element for customer acquisition and retention.

Enter Syte, an Israel-based company that touts creating the world’s first product discovery platform that utilizes the senses, such as visual, text and voice, and then leverages visual artificial intelligence and next-generation personalization to create individualized and memorable customer experiences, Syte co-founder and CEO Ofer Fryman told Crunchbase News.

To execute on this, the company raised $30 million in Series C funding and an additional $10 million in debt. Viola Ventures led the round and was joined by LG Technology Ventures, La Maison, MizMaa Ventures and Kreos Capital, as well as existing investors Magma, Naver Corporation, Commerce Ventures, Storm Ventures, Axess Ventures, Remagine Media Ventures and KDC Media Fund.

Read the full article about Syte on Crunchbase.


Michelle Bitran

Michelle Bitran

Michelle is the Content Lead at Syte. She lives and breathes eCommerce and loves a good cult brand.

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