Securing a partnership with Kim Kardashian as the app’s spokeswoman meant that the first task was covered. The media mogul has promoted the app on her Instagram account on multiple occasions, sharing with her 114 Million followers how to screenshot and shop your favorite looks.
“Shazam of fashion”
For Screenshop to truly become “the shazam of fashion” required technology which could deliver results that were consistent and accurate enough to earn the trust of loyal users. Finding a technology provider that could deliver those results at scale, with speed and accuracy, was not easy. Screenshop CTO Jonathan Caras explains:
masses of uploads daily
Most of those images are screenshots from social media or taken live, meaning Syte’s technology not only identifies multiple fashion items within the image, but also distinguish the shoppable items apart from the noise in the background.
For Screenshop, this meant a technology provider that could deliver accurate results quickly and at scale.