Intu | Case Study
Intu is a UK company that brings a superior shopping experience on and offline

Intu is a UK company that brings a superior shopping experience on and offline. Not only are they the UK’s largest online shopping centre, curating content and offering retail sales for UK consumers online, they also have 14 physical locations.

In short, they sell a lot of stuff. And their huge inventory from hundreds of retailers meant that Intu needed a way to quickly get their customers to the items they wanted to shop for online. This led them to Syte’s visual search, which they now have on their website intu.co.uk.

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Karen Harris
Managing Director of intu Digital
“It is a new way for consumers to discover products. We wanted to create better discoverability on our site for our consumers, because we have 500+ retailers integrated with us and over 4million products.”

And once they started using Syte to help their consumers, they quickly realized the potential for image search to transform their business.

“Image recognition technology is moving so fast and has become so good that we are now hoping to use it not only for online visual search for our consumers but also to help us deeply categorize our retailer’s products within our taxonomy,” said Harris.

For Intu, an affiliate publisher that integrates with hundreds of retailers and brands, the sky’s the limit for image technology.

“Visual search was a huge step forward for us, and I love that you can scan through pages to find a style you like and know that a similar style will appear immediately. Visual technology is a massive advantage for us, and we want to continue using the technology as it develops.”

A Picture’s Worth a Thousand Searches

Intu works with hundreds of retailers to bring a huge range of options to their consumers. But this comes with challenges that all ecommerce companies can relate to — helping customers navigate efficiently to where they want to go. Put succinctly: “Discoverability, when you’ve got over 4 million products, is really hard.”

Image search takes the hassle away from consumers who would otherwise be bogged down trying to figure out what to search for and how to sort options to find exactly what they want. Instead, consumers can just hit the “photo search” button on Intu’s website and choose any screenshot or saved picture from their desktop:

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Intu returns items that are similar to those shown in the photo — in this case, the exact dress and several more — and lets consumers choose the price and brand options to narrow down their shopping options:

 

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Implementation of visual search solutions has allowed Intu to connect with their target audience in a more personalized way- showing their users only what interests them while increasing inventory discoverability.

Towards the Visual Future

Image technology has become such a key part of Intu’s online business that they already have plans to expand it in the future. They want to have look-alike options for their entire inventory, giving consumers better access to their items regardless of what they search for.

And they also see the potential for different types of consumer-friendly applications to develop, like Syte’s “shop the look” feature, where consumers can see an outfit and immediately shop the items shown, as seen on Fashion Lover.

“We want to be able to pull together the accessories, the top, the trousers, the shoes, the earrings — all the elements that stand out — and be able to curate either those items or similar to those items, to create one look.”

This type of shopping feature has broad applications across ecommerce, and Intu knows that pushing out their visual shopping tools will only benefit their consumers.

“Visual technology is a massive advantage for us, and we want to continue using the technology as it develops.”

Building Better Ecommerce, Together

Syte knows that image recognition technology can open up new worlds for ecommerce and push the boundaries of AI capabilities. Developing solutions for our partners and seeing image technology shape the way consumers behave is behind the scenes of everything Syte does.

“One of the things I’ve really liked about working with Syte is they’re quick, and nothing is a problem.”

These types of relationships are what push the industry ahead, and Syte is excited to know what we can do for you

To learn how to implement these solutions on your eCommerce site
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