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Best Product Discovery Platforms: How To Boost Online Presence?

eCommerce Best Practices
Social Media and Mobile
Jessica MillerJessica Miller | January 27, 2021

Here are the best product discovery platforms to keep track with 2021. With this in mind, may it provide you with the right boost for your e-commerce practices.

What Are The Best Product Discovery Platforms?

Product discovery platforms are crucial in getting more brand visibility. Aim to effectively engage with these platforms. Diong so, should help you raise your products and services in the market.

However, much more is important than opening an account for e-commerce. You should also gain an in-depth understanding of your target market. In addition, you should learn about your customer’s purchase journey. Doing so should help you be competent enough to stand out.

Moreover, knowing the best product discovery platforms should also help you tailor your marketing. There is a wide range of platforms and sources for product discovery. Perhaps, this list of the best product discovery platforms should help you.

1. Search Engines

Search engines top the list of product discovery platforms. Do you know that 1 in 4 American users rely on search engines for new product searches? Not to mention the 76 percent of users that rely on search engines for information.

With this in mind, no doubt how SEO ranks as one of today’s best marketing strategies. The better your brand shows on top search engines, the better you raise conversion rates.

2. Social Media Ads

Social media is one of the influential platforms across the globe today. No wonder how it greatly influences the e-commerce industry too.

Furthermore, as much as 22 percent of Americans discover new products on social media ads. Social media has more than 3 billion global users. In the United States alone, 3 in 10 users respond to social media for product discovery.

With this said, no wonder how a strong brand awareness on social media helps. In addition, social media presence should be set apart from running ads. Engaging with the most popular platforms should help you reach more potential customers.

3. E-Commerce Websites & Consumer Review Sites

Setting up an online store is pretty easier than building a brick and mortar store. However, this presents some challenges too. Most businesses today turn to e-commerce. Not to mention how even small businesses can stand out. Yes, the competition is truly high.

However, do you know that up to 12 percent of American users turn to e-commerce sites for product search? That is quite a number to consider.

So how can you boost your website?

There are plenty of ways to do so. But on top of it all, boosting customer experience is a must. You can do so with your on-site search bars. Also, how you categorize products should play a big difference too. In addition, you can also connect your online shop to your social media accounts.

4. Ads Before Online Videos

Lastly, do you notice these ads that play before videos do? Particularly on YouTube, you’ll get in touch with paid video ads on site.

Do you know that up to 9 percent of American users discover new products through these ads? Yes, these ads, though short, are effective.


Jessica Miller

Jessica Miller

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